KEY RESPONSIBILITIES:
- Manage and grow the in-house PPC performance team.
- Responsible for defining and implementing PPC and Mobile Marketing plans and targets.
- Manage and optimise a large, multi-million rand Paid Media marketing budget across PPC, Remarketing, Paid Social, and App marketing to meet KPI targets.
- Managing all Paid Channels to drive high converting traffic that drives revenue to all platforms (Desktop Web, Mobi Web, and Android & iOS Apps).
- Develop & Implement overall Paid strategy, annual goals, KPIs, reporting needs, and working cross-functionally across stakeholders.
- Liaise with Retail & Marketplace teams to drive growth in Department, Category, Brand & Products.
- Liaising with Brand & Communications teams to drive company’s brand awareness.
- Daily, weekly & monthly operational and management reports
- Monitoring all Paid Channels to analyse results, deep-dive performance problems, recommending solutions, implementing solutions, and ultimately monitoring problems to correction.
- Profiling and identifying new potential Paid Channels.
- Own all tracking and analytics of Paid Channels whilst assisting other channel managers where possible.
- Assist with overall Google Analytics strategy and tracking requirements (Assist with management of external resources).
- Audience management to effectively target new users and high value returning users (Platform based audiences & owned back-end data)
QUALIFICATIONS AND EXPERIENCE:
- A tertiary degree is required preferably within Marketing, Statistics, Mathematics or Computer Science
- 5-7 years’ experience in PPC positions
- Experience managing a high-performing team
- Certifications:
AdWords (Required)
Google Analytics (Required)
GTM (Beneficial)
YouTube/Video (Beneficial)
- Experience on the following platforms:
Extensive Google Ads Experience (Required)
Google Search
Google Shopping
GDN (Prospecting & Remarketing)
Youtube
Google Merchant Centre (GMC)
Google Analytics (Required)
App Advertising - Acquisition & Retention (Beneficial)
Google Marketing Platform (Beneficial)
GTM (Required)
Facebook Business Manager (Required)
Facebook/Instagram Ads (Required)
Twitter Ads (Beneficial)
- Managing Dynamic Remarketing Partners (Criteo, RTB House, etc)
- Feed Management Platform (e.g. Feedonomics)
- Strong Programmatic Buying experience
- 2-3 years’ experience in the Acquisition & Retention of App Users
- Managing App Partners (Vizury, Jampp, Criteo, RTB House etc)
- App Analytics (Firebase & Appsflyer)
- App Marketing Tools (Localytics, Mixpanel, Braze etc)
- Employing ASO techniques to improve app store rankings.
- Understand the mobile customer and their buying behavior.
- Managing mobile/app marketing budget and initiatives across channels.
- Managing all Paid & Organic channels driving app acquisition and retention.
- Creation and scheduling of Push Notification and In-app messaging campaigns.
Should you meet the requirements for this position, please REPLY with your DETAILED CV (pref. in MS Word format) AND YOUR CURRENT CTC SALARY PER MONTH to marie@mhgroup.co.za
Please note that we experience high volumes of candidates responding to our advertised vacancies. This makes it impossible for us to reply to each applicant individually. Should you not hear from us within two weeks upon applyin
JOB OVERVIEW
Well established brand within the Insurance Industry is looking for top talent to grow and develop their Commercial Business Insurance portfolio in the Western Cape.
QUALIFICATION AND EXPERIENCE
ESSENTIAL
- Matric
- Previous Short-Term Insurance Sales experience. Must have relevant RE Certification or DOFA date must be less than 1 year ago to allow for compliance within the prescribed two-year period.
- Must have your own reliable transport
- Valid code B driver’s license
Should you be interested in this position and meet the above criteria, forward your MS Word CV to priscilla@mhgroup.co.za
Only short-listed candidates will be contacted.
