4 Jun '21
Marketing Co-Ordinator

Marketing, Western Cape Airport Industria

R R13000 - Negotiable

International Publishing company based in Airport Industria is seeking to employ a Marketing Specialist to assist in expanding their target market through daily interaction and teamwork with all members of the sales and marketing team.


  • To increase brand awareness across the South African market.
  • To implement and manage the marketing strategy for the company in the South African market to reach its growth and brand awareness targets.
  • Working closely with marketing peers in other group offices to maximise the efficiency of the marketing IP, to effectively plan and implement activity to maximise results.
  • Develop and implement the marketing strategy, collaborating with peers in the group marketing team to ensure consistency and effectiveness of planning.
  • Manage and maintain all digital channels including the website, e-mail campaigns and social media.
  • Preparation, planning and implementation of the digital unit launch and roll out.
  • Plan and implement the campaigns and annual catalogue.
  • Plan, organise and attend promotional events and conferences.
  • Work hand-in-hand with the marketing team across the group to develop and implement company strategies; for example, product launches, catalogues and branding.
  • Work with the sales manager to build demand through the indirect sales channel.
  • Develop and implement strategies to drive brand awareness across the market.


  • A minimum of 2 years work experience within a marketing team.
  • Previous publishing experience
  • Proficient in Google Analytics, Google AdWords and email marketing platforms.
  • Experience implementing paid social campaigns.
  • Strong analytical, organisation, communication and people skills required.
  • Ability to grow with the role, take on new challenges and be flexible to company requirements.
  • Team player.
  • Proficiency in Microsoft Word, Excel, Outlook and PowerPoint.
  • Ability to adapt quickly to new technologies, products and procedures.
  • Ability to work and thrive in a multi-tasked and ever-changing environment.
  • Professional ‘get-it-done’ attitude and work ethic.


 Critical Competencies:

  • Relationship building: Builds effective relationships through positive communication that motivates and influences others. Is an honest, trustworthy, valued team member, and actively involved in achieving team objectives.
  • Personal effectiveness: Produces outstanding results both professionally and personally by being proactive and committed. Continually focuses on achieving positive results contributing to the company’s business success.
  • Technical competence: Uses technical/job knowledge and experience, incorporating functional skills and broad-based business knowledge, to meet and exceed requirements.
  • Customer focus: Passionately meets or exceeds customer expectations. Enters the customer’s world through listening and understanding.  Nurtures relationships by recognising and delivering on customer needs and opinions.


Ad Visible Until: 30 June 2021
Ref: SW001959/AM

Vacancy Type: Permanent