28 May '21
E-Commerce Manager

Marketing; Information Technology, Western Cape Blackheath

Market Related -

Brand manufacturing company based in Blackheath has a vacancy for an E-Commerce Manager to drive their website management, analytics, content marketing and paid media campaigns

Duties:

  • Part of the marketing team and report directly to the Marketing Manager
  • Highly proficient in Woo Commerce, WordPress and Google Analytics
  • Strong technical knowledge of e-commerce system integrations, SEO an UX
  • Strong analytical and numerical skills, ability to summarise data and information clearly and efficiently
  • Strong experience using Excel for data analysis and reporting
  • Have the ability to focus on 6 different brands at the same time
  • Collaborate with the marketing manager to drive online sales
  • Implement and monitor a digital sales funnel and customer journey (path to purchase) for each brand
  • Grow converting website traffic
  • SEO/SEM
  • Drive the creation of landing pages and content
  • Optimise user experience whilst understanding the user journey
  • Website development and optimisation
  • Maximising online conversions and reducing cart abandonment
  • Mobile optimisation
  • Online merchandising
  • Campaign analysis
  • Ongoing website analysis
  • Report on our digital marketing overall performance
  • Competitor monitoring and analysis
  • Lead generation
  • Email campaigns & marketing automation
  • Driving positive customer reviews
  • Manage social media platforms with an agreed content plan
  • Manage FB and Instagram shop and explore new opportunities
  • Digital advertising campaigns
  • Identify the latest trends and technologies affecting our industry
  • Drive new and innovative growth online strategies
  • Manage and co-ordinate with external digital partners
  • Content creation and optimisation in line with the content strategy and SEO recommendations
  • Digital campaign budgeting and maximizing Agency partner’s performance and ROAS
  • Collaborate with internal and external teams
  • Manage online chat and admin team

Requirements:

  • Diploma in Digital Marketing or similar advantageous
  • A minimum of 3 years’ experience in an e-commerce function
  • Experience in an e-commerce setting essential

Ad Visible Until: 19 June 2021
Ref: SW002723/LN

Vacancy Type: Permanent