27 Mar '20
Marketing Manager - Row Crops

Agriculture, KwaZulu Natal KZN - North Coast

Market related -

An established manufacturer of specialised agrochemicals requires a dynamic Campaign Manager to manage the full row crop product portfolio, which includes implementing marketing mix strategy, business development, gap analysis, product management and training.

Minimum requirements for the role:

  • Must have minimum a BSc. Degree in Agriculture (or related), as well as an AVCASA certification                                             
  • Strong technical skills in agronomy, crop protection and nutrition are essential
  • Must have 3-8 years’ experience in the crop protection industry
  • Must have good communication skills and be able to influence and train people
  • Good technical knowledge of crop protection products, uses and actives as well as crops (especially row crops) is essential
  • General knowledge of the market and regulatory processes is required
  • Financial acumen with ability to negotiate product access and distribution licenses is essential

The successful candidate will be responsible for:

  • Delivering budget targets for the range.
  • Ensuring up to date knowledge of the markets and submarkets.
  • Contributing to market intelligence projects, including market and pricing surveys.
  • Understanding all technical aspects and positioning of the different products in the spray program.
  • Contributing to Product / Market opportunity assessment and business case definition.
  • Providing inputs in protocol determination for development.
  • Conducting range GAP analysis and providing guidance to R&D budgets.
  • Defining portfolio, crop spray program and product strategies, including the 4 P’s (Product, Place (distribution), Price, Promotion).
  • Introducing new products through new product launches and promotional programs.
  • Driving the procurement process for product launches.
  • Providing value proposition and competition benchmark analysis for price decisions.
  • Contributing to marketing assumptions for yearly budget for the range.
  • Managing promotional and advertorials campaigns and functions for current products and portfolios.
  • Providing inputs in protocol determination in cooperation with regulatory requirements.
  • Determining and formulating go-to-market strategies and plans for products and programs to be launched.                          
  • Participating in business support initiatives to achieve budget targets, including training meetings, launch meetings, marketing campaigns, and technical and marketing support for sales team.
  • Developing training programs and training sales teams, distributors and agents for the positioning and value proposition of the range.
  • Contributing to key account approach development.
  • Managing key third party suppliers.
  • Coordinating demonstration trials for business development and product launches.
  • Recommending continuous improvement of current labels and packaging.
  • Identifying new uses for current products.

Salary package is highly negotiable depending on experience gained.

Ad Visible Until: 15 July 2020
Ref: PTA000143/EV

Vacancy Type: Permanent